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GRAPHIC DESIGN

Effective communications, whether in print or on a website, depend on appearance as well as content. Effective graphic design is more important than ever. People are bombarded with communications. Magazines and newspapers are crowded with ads. Mailboxes—for both regular mail and email—are stuffed with newsletters, catalogs, and direct-mail solicitations.

It's clear that your message faces stiff competition. This makes it important that your message be as effective and appealing as possible.

First impressions last. Effective graphic design can favorably predispose people to be open to your product, service, or point of view.

Think about your experience as a reader and consumer:

• You're at a bookstore or newsstand. You're drawn to certain publications but subconsciously avoid others.
• Skimming through a newspaper, you'll stop to read some advertisements but ignore others.
• You find it difficult to slog through your community newsletter, even though you're interested in the information.
• At some restaurants, you find yourself browsing the whole menu even if you're pretty sure about what you want. At others, you order the first entrée that looks good.

These are examples of you using your inherent sense of design to screen messages you receive: effective designs are getting your attention while ineffective ones are ignored.

Good design can make or break great copy. Email me so we can work together to make sure your message gets noticed.