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Here you’ll find some answers to questions I hear often. You’ll also find “Tips & Tricks” that you might find helpful.

This section is an ongoing project so check back to see if you can find an answer to your question.

Copyfitting: How to find out how many words will fit (DTP)

The production of text-heavy publications, such as newsletters, doesn’t just involve placing artwork (graphics and photos) on a blank page. There’s also the copy (i.e. “text”) that will be part of the finished layout.

How Much Does It Cost to Design a Business Logo? (DTP)

The answer is… from absolutely nothing to thousands of dollars. And along with this answer is the generalization, “You get what you pay for.”

Scanning Photos (Photography)

Scanning photos is useful for a number of reasons. Perhaps the most important is creating a digital copy of your existing pictures.

How to Avoid Camera Shake (Photography)

Despite all the new technoloty in recent cameras, why is it that the biggest complaint of most photographers is “blurry” pictures?

PDF for the Graphic Arts (DTP)

Creating and preflighting PDF/X-1a files is invaluable for the graphic arts professional. It greatly improves the reliability and efficiency of their document delivery.

Web Copy vs. Web Content (Copywriting, Computers)

Web content is the information a company posts on its website. The purpose of this information is to establish the company as a thought leader in its industry as well as increase its search engine rankings.

Image Resolution (Photography, DTP)

An often confusing aspect of desktop publishing and digital imaging is resolution and how it’s measured: SPI (samples per inch), PPI (pixels per inch), DPI (dots per inch), and LPI (lines per inch).

SEO Copywriting (Copywriting, Computers)

When writing copy for web pages, remember the two types of visitors to your website—search engine "crawlers" and humans.

How to Get Snow White (Photography)

Along with the Holidays, winter weather becomes part of daily weather forecasts. Depending on where you live, winter means snow! You’ll be wanting to head outdoors to take photos of family and friends in a winter wonderland.

Get the most from your small business website—Part 1: Website done. Now what? (Business, Computers)

Many small business owners express dismay, "This website stuff doesn’t work!" After launching their website they start waiting for the success they’d heard so much about to start rolling in.

Get the most from your small business website—Part 2: Website Online Promotion (Business, Computers)

Search engine "crawlers" don’t read "words" that are part of a graphic. Make sure the name of your organization is included in the text of your website.

Get the most from your small business website—Part 3: Website Offline Promotion (Business, Computers)

Online promotion of your website is important. But don’t overlook the offline part. It is just as important!